At Northern Leisure Products, growth is built on people. That's why we're excited to announce the promotion of Angella Pawliw to Vice President of Sales & Operations.
Over the years, Angella has become one of the driving forces behind Northern Leisure's expansion across Canada. From helping develop new dealer relationships to supporting existing partners, leading training initiatives, coordinating national events, and shaping product strategy, her impact can be seen throughout every part of the organization.
What makes Angella's journey particularly remarkable is her hands-on approach. She has spent countless hours visiting dealers across the country, attending international trade shows, working with manufacturing partners, and helping build the operational systems that support one of Canada's fastest-growing outdoor wellness brands.
"Many competing brands are facing challenges with quality, pricing, and long-term dealer confidence," says Pawliw. "At Northern Leisure, we remain committed to providing outstanding products, attractive margins, and a franchise-grade support system that helps independent dealers succeed."
In her new role, Angella will oversee sales and operational strategy from the Northern Leisure Canadian Support Centre while continuing to strengthen the systems, support, and partnerships that have fueled the company's growth.
Her promotion comes at an exciting time for Northern Leisure. As the company continues expanding its dealer network and product offerings, Angella's leadership will play a critical role in ensuring dealers receive the resources, training, marketing support, and operational excellence needed to thrive.
"At Northern Leisure, our success is directly connected to the success of our dealers," says Pawliw. "When we support a Northern Leisure dealer, we're supporting local communities and Canadian families."
Please join us in congratulating Angella on this well-deserved promotion. We look forward to the next chapter of growth under her leadership.
